It’s no secret that Twitch’s top streamers earn massive paychecks for their streams on the website with creators like the previously-mentioned xQc and TimTheTatman earning millions of dollars from the popular streaming platform. Twitch’s partner program giving creators a hefty cut of their subscriptions as well as the ad revenue system earned from playing ads on streams make Twitch a viable career option for many aspiring content creators. However, a recent report from Twitch has revealed the company may be massively restructuring its payouts, focusing more on ad revenue than subscriptions.
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Twitch’s new monetization strategy would reportedly place a heavier focus on ad revenue with creators being encouraged to run more advertisements on their channel. A recent program started by Twitch earlier this year would give creators a monthly payout for running multiple ads per hour with the platform reportedly considering a revenue-sharing model that would provide more incentive for streamers to run ads. While Twitch hasn’t made any official announcements about changes to its subscription model or monetization, the changes would likely be controversial within a community that is already split on ads.
While a new monetization structure would likely be a hot topic within the community, 2022 has already seen Twitch dole out a significant number of high-profile bans throughout the first few months of the year. Some of the biggest creators on the platform like DisguisedToast, Pokimane, and Sodapoppin have seen bans for everything from copyrighted to controversial content. While Twitch’s new ad-based monetization system would likely be more sustainable for the popular platform, it would look to underscore a growing divide between the company and its top earners.
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Source: Bloomberg
